Flounder – the Brewer

It’s not every day a craft beer fan learns that a brewery is opening in his or her neck of the woods. Well, not just neck of the woods, but only 2.5 miles away. Needless to say, when I heard about Flounder Brewing coming to Hillsborough about a year ago, I was excited. And I made it my mission to meet the brewer and get to know him. While it’s awesome to have a brewery coming to town, it’s great to see a new business of any kind opening. And it made a lot of sense for a connection to happen between Digital Artscape and Flounder Brewing. After all, I’m also a big fan of Beertography and even have a contest winning piece of beer-related photography hanging at the TapHouse Grille in Wayne, NJ. In other words, on both personal and business levels, getting to know each other almost had to happen.

Since I first connected with them, I’ve had the pleasure of visiting with the Flounder Family from time to time over the past year. I’ve also been very fortunate to photo-document much of the behind the scenes work. It’s turned into a nice working relationship with a good group of folks and like so many others, I’m really looking forward to their opening day.

Jeremy "Flounder" Lees

Jeremy “Flounder” Lees

This photo celebrates a big step forward for Flounder Brewing. It was taken on the day they began brewing their first commercial batch of Hill Street Honey Ale. Towards the end of the process, I asked Jeremy “Flounder” Lees (Yes, the namesake of Flounder Brewing and yes, named for the “Flounder” of Animal House fame) to step outside for a quick photo with his Jeep, which is nicely branded with the Flounder Brewing logo. It had been a long day for him, but he happily obliged.

I’ve learned a lot about Jeremy, Flounder Brewing, the brewing process and beer in general over the past year. It’s a family affair and I’ve had the pleasure of meeting a number of the Flounder clan and even their pets. They are really a great group of hardworking people that the craft beer community is going to love. Even beyond that, I believe Flounder Brewing will find they have quite the home here in Hillsborough and they’ll be embraced by the locals. I also have no doubt that having a local brewery here will introduce people that have never walked past the Big American Beer case in the local liquor store to the world of craft beer.

So here’s to Flounder Brewing! Wishing them all the best as they take one more step toward success!

Want to know more about Flounder Brewing?
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Location:    Flounder Brewing, Hillsborough, NJ
Camera:       Canon EOS T4i
Lens:             Sigma 17-70mm f/2.8-4.5 DC IF Macro
Light:           Natural

ISO 1600; f/5.6; 1/1000 sec.; Aperture Priority mode; Evaluative Metering

Post Processing:
Processed in Photoshop CS6, converted to grayscale with select coloring added through layers.

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